ROX ADAMAS vs. ROX 01: What’s New in the 7-Seat Luxury SUV?

This guide will help you navigate the evolution from the ROX 01 and choose the vehicle that seamlessly fits your world.

  The ROX brand has accelerated its global reach with the debut of the ADAMAS 7-seat luxury SUV in Abu Dhabi, underscoring its strong appeal in key markets like the Middle East.   This guide provides a clear path to upgrade from the ROX 01 to ADAMAS, helping you select the ideal vehicle for your needs.     From ROX 01 to ADAMAS: What’s Changed ROX ADAMAS Unveiled in Abu Dhabi   The ROX ADAMAS marks a strategic global step, first unveiled in Abu Dhabi on October 18, 2025, followed by its China debut at the Guangzhou Auto Show on November 21, with its official market launch scheduled for December 17. This launch sequence highlights its position as a refined global flagship.   Positioned as an evolved and more premium iteration of the ROX 01, the ADAMAS is not a mere rename nor a complete overhaul. Instead, it represents a targeted, calibrated evolution based on real user feedback and identified pain points.   The essence of its evolution lies in delivering calibrated enhancements where they matter most—offering a more polished aesthetic and cabin experience, integrating more intuitive intelligent systems, and making powerful features like dual-motor AWD standard.   It’s a thoughtful upgrade designed to conquer both landscapes and heightened expectations.     Why the ROX 01 Gained Popularity in the Middle East   Rox 01    The ROX 01 appeals to a combination of rugged capability and intelligent features tailored to both desert adventurers and urban families.   Bold, Functional Design : The classic boxy silhouette isn’t just stylistic—it conveys strength and presence, resonating with buyers who value durability and a commanding road presence.   Long-Range Confidence: With a pure electric range of up to 306 km (CLTC) and a total extended